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About Me.

From the bustling world of Economics and Finance to the creative realm of UX/UI design, my journey is anything but ordinary. Transitioning to design wasn't just a career shift; it was a pursuit of passion, driven by a fascination with the impact of design on financial digital products. My foundation in Economics and Finance now fuels my design approach, allowing me to craft solutions that are not only visually compelling but deeply rooted in functionality and user need. When I'm not designing, you might find me indulging in my hobbies—photography, building PCs, or hiking with my loyal canine companion Stone. My skills span from empathetic design thinking and user research to technical prowess with tools like Figma and Adobe XD. As a detail-oriented designer who thrives on collaboration and continuous learning, I bring a unique blend of analytical insight and creative flair to every project.

Experience

Sept 2022 - Dec 2022

UX/UI Designer

PointA

  • Designed BWC Canada’s Initial website prototype, aligning UX/UI with program objectives.

  • Defined BWC Canada’s web information architecture, optimizing content structure and accessibility.

  • Developed a usability testing framework, enhancing website functionality and user engagement.

  • Supported and designed impactful marketing materials, contributing to brand awareness and reach.

  • Collaborated with service designers to tailor web elements for specific services, enhancing visual appeal.

  • Tackled technical challenges with proactive learning and teamwork, demonstrating problem-solving skills.

May 2022 - Aug 2022

Digital Content Designer

Perth & District Library

  • Updated and enhanced instructional videos, boosting engagement and accessibility.

  • Revitalized digital content and optimized website navigation for better user experience.

  • Drove digital marketing initiatives to increase instructional content visibility, ensuring brand alignment.

Education

2021-2023

2021-2021

2016-2020

Master of Information: User Experience Design

University of Toronto

Graduate Certificate: Financial Planning

Conestoga College

Honours Bachelor of Arts: Major in Economics

Wilfrid Laurier University

I'm just an email away.

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